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EPISODE

The episode features a conversation with Mikey Babe about branding and creativity at Good Ideas Studios. Key topics include the importance of authenticity in branding, the discovery phase, and how to build a lifestyle business that operates remotely. Mikey discusses his work with hospitality brands like Arthur's Milk Bar and Rocco's Deli, emphasizing the role of merchandise in branding and the impact of social media. He also highlights the significance of personal experiences for young founders and the need for genuine connections in business.