Blake Ryan.

I started Habits of The Few because the founders I respected most were invisible to the internet. They had built real businesses, earned real credibility, and stayed quiet while less serious operators ran the room online.

That gap wasn’t a content problem. It was a positioning problem. The system that pulls together story, audience, mission, and authority before anyone touches a post. Get that right and the content writes itself. Skip it and you sound like every competitor.

HoTF exists to close that gap. One team sets the strategy, shapes the message, and runs the content engine at a standard most founders only get when they hire in-house. The founder stays the face. We bring the taste, direction, and execution.

Build the agency the next generation of founders trusts with their reputation. Not posting services. Not viral hacks. A premium system the founder runs alongside their actual business, not in addition to it.

The deeper bet: the next decade of company-building runs on personal brand the same way the last one ran on paid ads. Founders who treat their reputation as infrastructure compound. Everyone else rents attention forever.

• Building Habits of The Few from zero into a personal brand agency that works with founders across AU and US.
• Designing the Reputation Accelerator: the four-deliverable positioning architecture (Origin Story, Avatars, Mission, Authority Narrative) that every engagement starts from.
• Running the agency itself with an AI-powered media stack — agent teams that produce content at a cadence a traditional agency can’t match.
• Building in public on LinkedIn and TikTok. Sharing the actual systems, hires, and decisions, not the polished version.
• Recognised across multiple founder awards. Hosts The Few, a founder-conversation podcast.

• LinkedIn
• Instagram
• TikTok
• X (Twitter)
• YouTube
• byblakeryan.com