Positioning & Identity
The story, voice, and personal website that make a founder the obvious choice, locked in before a single post goes out.
Habits of The Few — founder personal branding and content production agency for CEOs and creators
The in-house team for founders done being invisible. Strategy, production, and brand management, built so reputation compounds into demand.
THE SYSTEM
How the founder brand
system works.
0.0M+
Views / month
0%
Reach from non-followers
0+
Founder brands built
FEATURED IN
ONE IN-HOUSE TEAM
Founder branding, production, and management.
The people who shape your positioning are the people who ship the work. One in-house team across strategy, content, press, and distribution, so nothing falls between freelancers.
Content Production
You record, even a single hour, and we turn it into a run of edited videos, clips, and podcast episodes, packaged to a standard you would only get from an in-house hire.
Press & Authority
Ghostwritten articles, newsletters, and pitching that land you in the publications your market already reads.
Brand Management
We plan, publish, and repurpose as your run team, so your reputation compounds without a single free Saturday.
HOW IT WORKS
How we build your founder personal brand.
01
Standards
We lock the rules of the game: assets, market intelligence, visual direction, voice, and the success brief.
02
Positioning
We define the story, avatar, mission, and authority narrative so the brand reads as credible at a glance.
03
Production
We turn raw thinking into a content suite: scripts, editing direction, platform cuts, and quality checks.
04
Rhythm
We maintain the calendar, posting cadence, launch protocol, and repurposing chain so visibility never relies on motivation.
05
Refinement
We review signal, log what is working, and sharpen the next month so the system compounds instead of drifting.
BEFORE / AFTER
From invisible to inevitable.
BEFORE
- Know you should post. No clue what.
- Saturday batch-day that never happens
- Watching weaker competitors win deals on louder feeds
- Earning trust from scratch on every cold call
- Prospects google you and find nothing that proves you
AFTER
- →Posts that sound like you, shipped without you
- →Content runs in the background, pipeline fills itself
- →Beat louder competitors with sharper proof
- →Inbound leads who already trust you
- →Prospects google you and start closing themselves
TESTIMONIALS
“ The Habits of The Few team finally brought to life what I'd been trying to do for years, a personalised system that tells my authentic story and keeps me accountable.”
Sam Grigg
Managing Director, Burst Brand Agency
“ Before, I had a brand but no sense of direction. I had no idea what the business was going to look like in the next 6 to 12 months. Now I have a strong sense of direction, a calm feeling about the business, and the next six months are clear in my head.”
Brandan Mullins
Founder, Postra
“ Social media was always something I thought about, but I didn't have a sense of direction. Having a clear plan and a system behind you makes decisions easy. The first two videos have already done great, it's made it real easy for me to trust the process.”
Jonte Burns
Creator
RESULTS WALL
Founder brands in production.
FAQ
Before you apply.
Who is this for?+−
Founders with real work behind them. The business is winning, the feed has not caught up. We close that gap.
Is this just content creation?+−
No. Content is the output. The job starts with positioning, story, and voice, so every post means something instead of filling a calendar.
Do I need to be good on camera?+−
No. Some founders lead with video, some lead with writing. We build around the format you want. Credibility over performance.
How involved do I need to be?+−
You give us insight and approvals. We run the rest. Built so content never becomes your second job.
What does it cost?+−
Custom scope, small intake. Investment starts at AUD $3,000/month. If that is a stretch right now, this is not the right time for us.
APPLY · LIMITED INTAKE
Tell us about
the brand.
Six questions, two minutes. We'll tell you if we're a fit either way.
TAKES UNDER 2 MINUTES