POSITIONING
A real reason your market should listen. Not warmed-over LinkedIn bait.
For $250K+ ARR founders. Not beginners.
Turn your
reputation
into demand.
You’re already winning. You’re just not loud about it. We build the positioning, story, and content engine that fixes that without turning your week into a content job.
5M+
Views generated
for founder clients
99%
Cold reach
non-follower impressions
15+
Founder brands built
from zero
FOUNDERS WE WORK WITH HAVE FEATURED IN
THE REAL PROBLEM
You're doing
the work.
Your market hasn't caught up yet.
STORY
Your origin, your wins, your POV, packaged so it actually lands.
PRODUCTION
Consistent output without content becoming your second job.
MANAGEMENT
A run team that ships while you run the company.
FOUNDERS & CREATORS WE'VE WORKED WITH
SAM GRIGG
MANAGING DIRECTOR
TOM BARCLAY
MANAGING DIRECTOR
MICHELLE LOIELO
MANAGING DIRECTOR
BRANDAN MULLINS
FOUNDER
JAYDEN SINPRA
FOUNDER
JONTE BURNS
CREATOR
SAM GRIGG
MANAGING DIRECTOR
TOM BARCLAY
MANAGING DIRECTOR
MICHELLE LOIELO
MANAGING DIRECTOR
BRANDAN MULLINS
FOUNDER
JAYDEN SINPRA
FOUNDER
JONTE BURNS
CREATOR
THE OFFER
One system for strategy, content, and brand management.
For founders who need their reputation working in the background while they run the company.
01
Strategy Sprint
We lock audience, positioning, story, voice, and pillars. Nothing gets posted on instinct again.
02
Content Engine
Ideas, scripts, and assets shipped weekly, built from what you're already doing. Not trends.
03
Production Direction
We direct the shoots, hooks, edits, and packaging. You stop guessing what works.
04
Brand Management
We plan, schedule, publish, review. Your reputation stops depending on free Saturdays.
HOW IT WORKS
Built to move.
01
Standards
We lock the rules of the game: assets, market intelligence, visual direction, voice, and the success brief.
02
Positioning
We define the story, avatar, mission, and authority narrative so the brand reads as credible at a glance.
03
Production
We turn raw thinking into a premium content suite with scripts, editing direction, platform adaptations, and quality checks.
04
Rhythm
We maintain the calendar, posting cadence, launch protocol, and repurposing chain so visibility never relies on motivation.
05
Refinement
We review signal, log what is working, and sharpen the next month so the system compounds instead of drifting.
BEFORE / AFTER
From invisible to inevitable.
BEFORE
- Know you should post. No clue what.
- Saturday batch-day that never happens
- Watching weaker competitors win deals on louder feeds
- Earning trust from scratch on every cold call
- Prospects google you and find nothing that proves you
AFTER
- →Posts that sound like you, shipped without you
- →Content runs in the background. Pipeline fills itself.
- →Beat louder competitors with sharper proof
- →Inbound leads who already trust you
- →Prospects google you and start closing themselves
TESTIMONIALS
“ The Habits of The Few team finally brought to life what I'd been trying to do for years, a personalised system that tells my authentic story and keeps me accountable.”
Sam Grigg
Managing Director, Burst Brand Agency
“ Before, I had a brand but no sense of direction. I had no idea what the business was going to look like in the next 6 to 12 months. Now I have a strong sense of direction, a calm feeling about the business, and the next six months are clear in my head.”
Brandan Mullins
Founder, Postra
“ Social media was always something I thought about, but I didn't have a sense of direction. Having a clear plan and a system behind you makes decisions easy. The first two videos have already done great, it's made it real easy for me to trust the process.”
Jonte Burns
Creator
APPLY · LIMITED INTAKE
Tell us about
the brand.
Six questions. Two minutes. We'll let you know if we're a fit.
TAKES UNDER 2 MINUTES
RESULTS WALL
Quiet proof. Real demand.
FAQ
Before
you apply.
Who is this for?+−
Founders with real work behind them. Business is winning. Feed isn't reflecting it. We fix that gap.
Is this just content creation?+−
No. Content is the output. The job starts with positioning, story, and voice, so every post means something instead of filling a calendar.
Do I need to be good on camera?+−
No. Some founders lead with video. Some lead with writing. We build around what you actually want to do. Credibility, not performance.
How involved do I need to be?+−
You give us insight and approvals. We run the rest. Built so content never becomes your second job.
What does it cost?+−
Custom scope, small intake. Investment starts from $3K+/month. If that's a stretch right now, this isn't the offer for you yet.
FOUNDER-LED
Strategy stays close to the person whose name is on the work.
AWARD RECOGNISED
Built from the same personal brand systems Blake runs in public.
CLIENT PROOF
Used by founders and creators who need reputation to convert into demand.
ABOUT BLAKE
Not handing you off.
Direct to the founder.
Blake Ryan
Founder & Strategist · HoTF
Right now you're talking to me. I've built my own personal brand from the ground up, worked with some of the coolest founders and creators, and been recognised across multiple founder awards. Same systems we'd run for you.
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